The Power of Direct Marketing provides top-line comprehensive analyses and forecasts from the DMA/Global Insight economic model on the impact of direct marketing across all industries and sectors of the economy. 

Emphasis on Short-Term Forecasts!
Recognizing that many businesses need to plan for the coming year, included are next-year forecasts, as well as current year data, five-year forecasts and historical context going back one year and five years.

Access the latest top-line data, highlighting:

• Return on Marketing Investment
• DM Advertising Expenditures
• DM-Driven Sales
• DM-Driven Employment
• DM Impacts by State and by Industry

Plus, Brand New Content!

• Be sure to check out the Direct Marketing Advertising Expenditures by Industry and Direct Marketing Driven Sales by Industry chapters. New charts contain detailed breakdowns for both DM advertising spending & sales by Media/Channel and Intended Purpose of Offer.

Data is broken down by channel, industry, and business model including:

• 52 major industry groupings
• 51 geographic regions

11 major channels:

• Direct mail (Non-catalog)
• Direct mail (Catalog) 
• Telemarketing
• Email 
• Internet marketing
• Direct Response Television 
• Direct Response Radio 
• Direct Response Magazines 
• Direct Response Newspapers 
• Direct Response Insert Media
• Other

4 intended purpose categories:

• Direct order
• Lead generation
• Retail purchase
• Fundraising

2 major markets:

• Business-to-Consumer 
• Business-to-Business

Fortify your decisions and justify your expenditures with powerful evidence from the most trusted authority in direct marketing statistics!